Learning Ecommerce // Ecommerce 101
Ecommerce is currently one of the most important aspects of the Internet to emerge. The term is used for any type of business or transaction that is conducted online that involves the transfer of information across the internet. It can be used for different types of businesses, from consumer retail stores, to online auctions, to sell goods such as products, services, digital goods, or regular bill pay online.
It allows consumers to search for and purchase goods with no barriers of time or distance from their location. It allows merchants to offer and sell their products across the globe, reaching a bigger audience and thousands of new customers daily that with a regular retail store would not be possible.
Build it and they will come is a term that does not apply to ecommerce. Creating a successful online store can be a difficult task if you are not aware of the main principles of ecommerce and what it needs to do for your business. This is where Atlanta Ecommerce Development comes into play. We know and understand the guidelines required to properly implement an online business plan that is a crucial part to successful online store.
What do you need to get started?
- To get started, you need a strong understanding of the products you wish to sell online. This means that you best find and research a niche product that consumers have difficulty finding in retail stores. That is your first step, finding the products to sell.
- Next step is finding the agency that will help you develop your ecommerce store and implement your entire inventory that the store will have. If you are trying to stay on a budget and hoping to spend a few dollars to get started, it's better to wait until you have proper funding in place. Many developers will build you a website just to take your money and run. They do not care about your success or company growth. Call a few companies, find the one you truly like, feel comfortable with, and get an estimate on the cost involved to build your e-business.
- After you had found the agency that you will work with, your next step is the means of accepting online payments. This means the creation of an online payment gateway account that is tied into your merchant account. The leading provider of such service is Authorize.net and PayPal.com. Once you take an online payment, it goes through your payment gateway, performs the security checks on the payment, and puts the money in your merchant account. Your merchant account is tied with your bank account and allows you easy money transfer to-from your bank. Depending on how you have your merchant account setup, also daily batch of transaction settlements can be made so that the money gets deposited into your bank account daily.
- Lastly, you will need a strong marketing strategy for driving targeted traffic to your ecommerce website and means of enticing repeat customers. Your agency might be able to help you with this service as well. This is another reason why Atlanta Ecommerce Development is a great choice because we have multiple teams, all in-house, that can handle your project from consultation, design, development, and all the way to marketing.
If you are ready to talk with one of our ecommerce development specialists, give us a call today for a FREE consultation.